The Spring/Summer 2018 campaign for Yves Saint Laurent beauty, shot by the iconic duo Inez & Vinoodh, was a powerful statement. Featuring a diverse cast of supermodels – Cara Taylor, Adut Akech, Maria Miguel, Anja Rubik, Hiandra Martinez, and Raquel Zimmermann – the campaign captured the essence of YSL's bold and sophisticated aesthetic. Styled by Alastair McKimm and with hair by Shay Ashual, the images were as much about the models' individual strength as they were about the makeup artistry that brought the looks to life. This article delves into the makeup trends of YSL's 2018 Spring/Summer collection, exploring the products used, the overall aesthetic, and where you can find these coveted items today.
The campaign's imagery showcases a spectrum of makeup looks, each subtly distinct yet undeniably YSL. There's a clear emphasis on a naturally enhanced beauty, a sophisticated take on the "no-makeup makeup" trend that was prevalent at the time. However, this wasn't a washed-out, pale look; instead, it celebrated strong features and individual beauty with a focus on enhancing, not masking, natural tones. The models' diverse features further highlighted this inclusive approach, proving that YSL's vision of beauty transcended singular ideals.
While specific product breakdowns from the campaign aren't readily available, we can deduce several key elements based on the images and the overall YSL aesthetic of the time. The foundation likely leaned towards a natural, luminous finish rather than a heavy, matte coverage. This is consistent with YSL's focus on creating a healthy, radiant complexion. We can imagine the use of products like the Touche Éclat All-Over Brightening Concealer Pen, used sparingly to highlight and brighten key areas, rather than for full-coverage concealing.
The eyes, in many of the campaign images, appear subtly defined. This suggests the use of neutral eyeshadow palettes, perhaps with a hint of shimmer or a soft smoky effect achieved with a blend of matte and slightly shimmery shades. The iconic YSL mascara, likely the Mascara Volume Effet Faux Cils, would have been a key component, adding volume and length to the lashes without looking overly dramatic. Eyebrows were likely groomed and filled in subtly, maintaining a natural yet polished look.
Lips, depending on the model and specific image, ranged from a natural nude to a bold, statement lip. This versatility reflects the multifaceted nature of the campaign. We can anticipate the use of YSL's iconic Rouge Pur Couture lipsticks, ranging from their more neutral shades like "Nu," perfect for a barely-there lip, to bolder colors like deep reds or vibrant pinks for a more dramatic effect. The focus remained on well-defined lips, regardless of the shade, suggesting the use of lip liner to create a precise and long-lasting look.
The overall effect created by the makeup in the YSL Spring/Summer 2018 campaign was one of effortless chic. It was a celebration of individual beauty, enhanced rather than masked by makeup. This sophisticated approach, underpinned by high-quality products, perfectly aligned with the brand's luxurious image. The campaign's success lay in its ability to showcase both the versatility of YSL's makeup and the diverse beauty of its models.
Where to Find YSL Makeup in 2024:
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